Marketing & SEO

• [x] On-Page Optimization: Optimize website's individual pages for target keywords. This includes optimizing meta tags (title tags, meta descriptions), headings, URLs, and image alt tags. Ensure that your content is unique, relevant, and provides value to users.
• [x] Site Structure and Navigation: Create a well-organized site structure with clear and logical navigation. Use descriptive categories, subcategories, and breadcrumb navigation to enhance user experience and make it easier for search engines to crawl and index your website.
• [x] URL Structure: Use clean and SEO-friendly URLs that include relevant keywords. Avoid using long, complex URLs with unnecessary parameters or session IDs. Consider using a URL structure that incorporates categories, product names, or keywords.
• [x] Site Speed Optimization: Optimize website's loading speed to improve user experience and search engine rankings. Compress images, enable browser caching, minimize code, and leverage content delivery networks (CDNs) to reduce page load times.
• [x] Mobile-Friendliness: Ensure that e-commerce website is mobile-friendly and responsive. With the increasing use of mobile devices for online shopping, mobile-friendliness is a critical factor in SEO. Google's Mobile-Friendly Test can help you evaluate your website's mobile compatibility.
• [x] User Experience (UX): Ensure easy navigation, intuitive design, fast loading times, and clear calls to action. Aim to reduce bounce rates, improve session duration, and enhance overall user engagement on your website.
• [x] Schema Markup: Implement schema markup on product pages to provide search engines with structured data about your products, such as price, availability, reviews, and ratings. This can enhance your search engine listings and increase click-through rates.
• [x] Optimized Images and Alt Tags: Optimize product images by compressing them without compromising quality. Use descriptive file names and add relevant alt tags to help search engines understand and index images.
• [x] Internal Linking: Establish a solid internal linking structure throughout your website. Link relevant product pages, categories, and blog posts to provide a smooth navigation experience for users and help search engines crawl and index your content effectively.
• [x] Secure Website (HTTPS): Switch to HTTPS to ensure a secure connection and protect user data. HTTPS is a ranking factor for search engines and provides a trust signal to visitors.
• [ ] XML Sitemap and Robots.txt: Create an XML sitemap to help search engines discover and index your website's pages more efficiently. Ensure that your robots.txt file allows search engine crawlers to access and index your important pages.
  • Automatically created
• [x] Section for SEO text at bottom of the homepage and product pages
• [ ] Submission of reviews on website (to discuss, could also redirect to Google reviews instead)
  • [ ] Need login
  • [ ] only on product check out

Dashboard & Report Generation

• [x] Sales Analytics: The dashboard should provide detailed analytics and reporting on sales performance, including key metrics such as total sales, revenue, average order value for daily, monthly, quarterly and yearly. It should allow you to track sales trends over time and compare performance across different products, categories, or regions.

• [x] Inventory Management: The dashboard should provide real-time visibility into your inventory levels, including stock counts, product availability, and replenishment alerts. It should help you monitor inventory turnover, identify popular or slow-moving products, and make data-driven decisions to optimize your inventory management.

• [x] Order Processing and Fulfilment: The dashboard should provide an overview of order status, pending orders, and fulfilment progress. It should allow you to track orders, generate packing slips or shipping labels, and manage the fulfilment process efficiently.

  • consider klaviyo or shopify flow
  • For Monday Discussion
  • Order status

  Current Flows

• [x] Customer Management: The dashboard should provide insights into customer behaviour and preferences, including customer demographics, purchase history, and lifetime value. It should help you identify loyal customers, target specific customer segments, and personalize marketing campaigns based on customer data.

• [x] Report Templates: The e-commerce dashboard should provide pre-built report templates that cover essential aspects of your business, such as sales reports, inventory reports, customer reports, and marketing reports. These templates can serve as starting points and help you generate reports quickly.